Mike Rothermel

Bringing together people, design and technology,

to make complex applications simple,

and deliver delightful user experiences.

Based out of Boulder Colorado, I work with organizations globally

to improve the Product Design of their SaaS, PaaS, and Gen AI apps.

Answers at Light-speed

How’s the construction project going? Smoothly — thanks to Norm, an AI-powered project manager. Norm tracks costs, material inventory, and timelines, automatically flagging risks and keeping everything on course. With Norm handling the details, LightField Energy can focus on what matters most — bringing their massive solar array to life and enjoying a little more time in the sun.



Hey, hey, you, you, get into the cloud

McKinsey and Associates needed to redesign a platform for migrating on-prem applications to the cloud. Originally built as an internal tool, it spent over two years in development — without any UX guidance. The result? A complex, underutilized system. Partnering with their highly engaged engineering team, we took an iterative approach to reimagine the platform, refining every detail for a seamless user experience. The result? A streamlined, intuitive migration process that delivers efficiency and ease at every step. McJagger would approve.

Let the AI do the work

UI Builder from ServiceNow empowers companies to transform white-label PaaS offerings into fully branded, seamless experiences—without writing a single line of code. Used by Starbucks, United Airlines, and over 90% of the Fortune 500, this powerful tool helps businesses create stunning, customer-facing web applications with ease.



One Portal to Rule Them All

Merging multiple enterprise portals into a single, seamless customer experience is no small task. Turning a compelling trade-show demo into a high-performance, information-dense application requires precision and strategy. The first step? Reducing component sizes by 30% — a move that set the foundation for a more intuitive and efficient interface. What came next? Let’s talk.

Using AI to learn AI

Enterprise learning and development can be slow to build and even harder to keep up to date. With rapid technological change, how do you ensure content stays relevant—and where do you find the right instructors? bILTup’s AI Agent streamlines the process by identifying knowledge gaps, designing tailored training programs, and matching organizations with the most qualified instructors at the best price.

Mastering Design Systems

Design systems are powerful tools — they can streamline workflows or introduce complexity, depending on how they’re built. Either way, they’re essential, and I have a passion for getting them right. I’ve developed design systems for ServiceNow, McKinsey, Cisco, HPE, Citrix, and more, each with its own unique challenges and successes.

Trusted by some of the most trusted brands

How can I help?

Reach out to request a 10-page portfolio preview PDF — or better yet, let’s schedule a time to discuss your project. I’ll bring relevant, in-depth work samples tailored to your needs, so we can explore how my experience aligns with your goals.


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